“There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training.
“The worst scenario in all of this is that the business owner gives up.”
“There is no magic pill (at the moment) which will end this global pandemic. We are in the midst of a game-changing situation and how gym owners and operators use this time will determine whether you survive or thrive.”