Thomas Plummer
2-day Masterclass +
VIP Roundtable

The rules of success
in the fitness industry have
changed – but have you?

 

Thomas Plummer
2-day Masterclass +
VIP Roundtable

The rules of success
in the fitness industry
have changed – but
have you?

 

Pricing has changed. How we market has
changed. Programming is changing.

This Masterclass is about how to survive the
major changes happening now and how to run a
financially successful training-centric fitness
business.

Industry leader Thomas Plummer will explain how
to build a business that generates the highest
revenue possible while keeping you a decade
ahead of everything that is happening in the
market today.

 

In partnership with

Sponsored by

Seminar Outline:

Day 1 – Friday
Day 2 – Saturday
Vip Events
07:00 - 08:00
Vendor setup
08:00 - 09:00
Registration
09:00 - 10:15
Making money in this business over the next decade

Where are we in this business, how did we get here, and where are we going in the next ten years? What made you good in the past is often the same thing that prevents you from being great today. The fitness industry is at a major turning point. Where can we go with our businesses? Learn how have the rules changed, what will it take to be successful over time and how to be part of the next generation of financially successful owners.

10:15 - 10:30
Break
10:30 - 11:30
Controlling the input of potential clients

New clients feed your business, but how many does your business need to survive and be profitable? We sometimes concentrate so hard on what we do internally with our members and clients that we lose focus on the single most critical thing we need to control, which is the constant flow of new potential business through our doors. This segment is about the important numbers you need to understand and manage to keep your business growing over time.

11:30 - 12:30
Programing, pricing and products – Part One

One of the secrets of running an effective business is creating a system that offers the widest range of programs, and the widest range of price points, that brings in the widest range of clients. Are you presenting the right services at the right prices for the market you serve?

12:30 - 14:00
Lunch
14:00 - 15:15
Programing, pricing and products – Part Two
15:15 - 15:30
Break
15:30 - 16:30
New approaches to client marketing

Who is your client today, what do they want, and how do you get them into your business? Most of the tools that have been successful in the fitness business for so many years, such as aggressive social media campaigns, direct mail, SEO, radio and TV ads, no longer work today. Finding and attracting the right clients takes an entirely new plan and skillset.

16:30 - 17:30
Getting it done in your business – Part One

The business platform you receive in this workshop is used in the some of the most successful gyms in the world, but it’ll be useless if you can’t implement it. Guest speaker Justin Grinnell teaches you how to adapt the information you receive to your business and market, and how to anticipate the mistakes your team might make when you start chasing a higher level of success.

17:30 - 18:00
Q&A with Thomas Plummer

Following on from yesterdays Small Group Personal Training theory and practical, you’ll be put through one of our complementary C3
classes. This will give you an insight into how we personalise our group training and how we programme these sessions to ensure that

09:00 - 10:00
Getting it done in your business – Part 2

A second session to ensure you have the tools to implement everything you’re learning and run these programs successfully when you get back to your business. There’s also an opportunity here to ask questions about your specific challenges.

10:15 - 11:30
Social media is the future of fitness marketing

Mastering social media is essential for your business to survive the next five years. Do you have a dedicated social media person on your staff? Are you spending enough on social media, and in the right places? Learn our simple, no-nonsense approach.

11:30 - 12:30
Sales & Customer service – 2-part session

Sales is nothing more than helping your clients get what they want from your business. But there is a formal process that can help you add more clients, more efficiently, over time.

Customer service must be part of every business plan. Learn how to create the systems that keep your hard-won clients staying and paying longer.

12:30 - 13:30
Lunch
13:30 - 14:45
This business would be great if it wasn’t for the staff

One of the most challenging parts of any fitness business is how to find, train and develop your employees. Learning how to build an effective staff will enable your business to grow and reach its full potential.

15:00 - 16:00
Advanced business concepts

Should you open another business? Should you enter a partnership? How can you raise money? How do you project your business into the future? We answer all these questions and more.

16:00 - 16:30
Putting it all together

One of the key aspects of this Masterclass is that you’ll have plenty of time to ask the questions that are important to you and your business. This wrap-up segment is all about you.

16:30 - 17:00
Q&A with Thomas Plummer
18:00 - 19:00
Social hour with the team

Cocktails, prize giveaways, and an opportunity to network with other participants.

10:00 - 16:00
Sunday 15th July – Private Roundtable

A once-in-a-lifetime chance to learn from and share with some of the most established operators and thinkers in the industry, including Thomas Plummer and Jean-Claude Vacassin. In this intensive and focused session, limited to 20 participants, you’ll have the opportunity to hot-seat your business in a mastermind format, focusing on the specific challenges and changes you face.

19:30
Saturday 14th July – Networking Dinner

A four-course meal hosted by Thom Plummer and Jean-Claude Vacassin in the company of leading operators and suppliers in the fitness industry.

Select date to see events.
 

July 13th / 14th / 15th
Belton Woods Golf Club, Lincolnshire

Standard ticket includes: Friday and Saturday Masterclass
Single ticket: £149. (IFBA member price £99)
Team ticket (up to 3 attendees): £249 (IFBA member price £179)

VIP ticket includes: Friday and Saturday Masterclass,
Saturday evening Networking Dinner + Sunday Private Roundtable (20 seats only)
Single ticket: £499. Twin ticket: £799

Standard ticket includes:
Friday and Saturday Masterclass
Single ticket: £149. (IFBA member price £99)
Team ticket (up to 3 attendees): £249 (IFBA
member price £179)

VIP ticket includes:
Friday and Saturday Masterclass,
Saturday evening Networking Dinner +
Sunday Private Roundtable (20 seats only)
Single ticket: £499. Twin ticket: £799

“The European gym market will change more
in the next five years than it has in the
last 30. Surviving and thriving in this
volatile market will take a new, more
dynamic, type of operator.”

Thom Plummer