If there’s one under-valued and under-utilised role in your business, it’s most likely to be that of the assessor – even if that role is filled by you.
The assessor is a lynchpin role that’s as much about sales sense as it is technical know-how. They are one of the first touchpoints with your business; your client’s dedicated guide as they navigate their new environment. The assessor’s effectiveness within their role can directly impact your member retention rate.
Thinking of the assessor as a salesperson is the first, often eye-opening, lesson in this revealing course. You’ll cover the importance of the assessor and what the role can do for your business, especially in the early days, as you plot out a methodical and effective member journey.
Designed to be completed over six weeks, the eleven-module Assessor course is delivered via an intuitive, video-led online platform, an interactive Digital Workbook, formal assessment, and three one-to-one calls with your expert Course Mentor.
Your IFBA Course Mentor will be coaching you at every step of your journey, providing their invaluable expertise and empowering your growth. An expert industry leader with a proven track record of success, your mentor will be someone who has been both an assessor and an operations director of a successful, multi-site operation. You’ll schedule your three calls with your Course Mentor from the very first session, so you can map out your own personal development from the get-go.
In The Modern Training Gym business model, the role of assessor is often taken by a senior member of the coaching team, or by the business owner themselves. The assessor may be the gym manager, membership manager, head coach, or head of programming; any of these roles may coexist under one ‘hat’ for the person in the assessor role.
The assessor covers these key areas of the business:
The Assessor course is geared towards anyone who wants to improve the sales performance of their business. They may be a head coach who is taking on more sales responsibilities or a business owner who wants to improve conversion and onboarding rates at their gym. They could be someone new to The Modern Training Gym approach or an established player who wants to fine-tune their sales process.
On this unique six-week journey, you’ll receive:
The IFBA is dedicated to setting the standards for the fitness industry, professionalising the careers of fitness practitioners and leaders across the globe.
The fitness industry is changing. Competition is increasing and clients expect experiences that revolve around their own needs and give them tangible results. The IFBA’s Modern Training Gym business model offers customers a complete wellbeing experience that boosts their immunity and longevity, and shows business owners how to maximise their profits and inspire customer loyalty.
The IFBA is an accredited Training Provider with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
The Assessor course costs £999.