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WHY THE IFBA?

Sales & Marketing Focus

Save yourself time, stress and money – discover proven ways to sell memberships.
 

This enlightening seminar is designed to demystify the confusing world of fitness business marketing by sharing our successful techniques. You’ll find out about our joined-up approach that blends both online and offline activity. You’ll learn how we make the most of Facebook, create relevant content, optimise email marketing, and drive customers through retention campaigns and more. You’ll also hear how we nurture clients and make sure that the systems and service we provide guarantee long-term membership sales.

 

One-day seminar:

09:30
Meet & Greet
10:00 - 10:30
The 3 Ms

The foundation of all marketing is a thorough understanding of the 3 Ms: your Market, your Message and the Media platform. We’ll talk through these fundamental principles to ensure that you approach your marketing from the ground up.

10:30 - 11:30
A joined-up approach

Successful marketing is based on a robust overall strategy that allows you to follow repeatable systems and manage the outcomes accordingly. We’ll help you develop an overall wireframe that allows tactics and short-term campaigns to be plugged in.

11:30 - 12:30
Internal & external marketing

Most marketing focusses on selling to new customers, but you also need to consider the potential business that’s already in front of you. We’ll look at referrals, re-engagement and upselling as well as demonstrating how marketing doesn’t end at the initial point of sale but is a continual process.

12:30 - 13:30
Lunch (provided)
13:30 - 14:30
Building a sales funnel

We believe that any money you invest in generating leads is channelled through a clear and repeatable system that will turn your advertising spend into customer spend. We’ll look at paid ads, landing pages, payment systems and your product.

14:30 - 15:30
Facebook content & email marketing

Facebook is a powerful tool to encourage business growth, but it’s not as simple as throwing out an ad to a selected demographic. We’ll look at creating a relevant and regular content schedule to ensure your business is top of mind when people are ready to buy.

15:30 - 16:30
Managing your marketing

As with any aspect of your business, you need to understand your key metrics so you can analyse and manage the outcomes. We’ll show you how to get a firm grip on your numbers to help you evaluate and improve your marketing activity.

16:30 - 17:30
Recap and Q&A

We’ll finish up with an opportunity for questions as well as re-visiting key points that came up throughout the day. There will also be a chance to focus on individual businesses and specific challenges.

 

Interested in this seminar?
New dates announced soon…

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Mike Keith
Field of Fitness, Guildford
Read Mike's Full Story
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