Programming for profit

How to maximise your revenue while guaranteeing results for your members

This empowering seminar focuses on how to master the balancing of business efficiency with member satisfaction. You’ll discover our customer journey, including evaluation, results-based programming, testing and the long-term setting of goals. You’ll see the systems we use to keep our retention rates at an industry high, getting better results for more people for longer.

The seminar also covers both semi-private and group training, testing, and how we incorporate personalisation in both formats. Finally, you’ll go through the practical aspects of gym layout, timetabling and staffing to help you consistently deliver the very best in service and results.


One-day seminar:

Meet & Greet
10:00 - 10:30
Who, what and why

Before you decide on your programming and training approach, you have to understand who it’s for and what they need. This is the first, crucial step to creating a successful and results-centric semi-private training programme.

10:30 - 11:00
Programming strategy

If you want to create a successful and scalable training business, you need to be able to guarantee consistent outcomes for your members. We’ll show you how to develop a personalised group programme, including both semi-private and large group sessions

11:00 - 11:30
Session management & the Pod System

Being a knowledgeable and technically sound coach is important, but how you and you coaching team actually deliver each and every session is at the core of everything that you do. We’ll show you how to programme efficiently for your space and how to maximise your revenue, using the W10 Pod System.

11:30 - 12:30

Having a theoretical understanding of an exercise is no substitute to experiencing it first-hand. Coached by our W10 team, you’ll get a real grasp for session flow and coaching effectiveness. This session is optional, but, as experienced personal trainers, we can work around any injuries or restrictions.

12:00 - 13:30
Lunch (provided)
13:30 - 14:30
Evaluation & testing

Every W10 member begins their journey with an initial one-to-one evaluation. Understanding their current level of fitness helps us to set them off in a direction and at a pace that’s right for them. We’ll show you how we personalise our members’ journey and how we get them to progress through regular testing.

14:30 - 15:30
Staff training & development

Every good programme is underpinned by a knowledgeable, passionate and highly trained coaching team. We’ll show you how to get the right people in the right roles. You’ll learn how to develop an on-boarding, training and development framework that ensures you deliver fun, consistent and effective sessions every time.

15:30 - 16:30
Recap and Q&A

We’ll finish up with an opportunity for questions as well as re-visiting key points that came up throughout the day. There will also be a chance to focus on individual businesses and specific challenges.


Can this seminar help you?
New dates announced soon…

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver
Field of Fitness, Guildford
Read Dan's Full Story
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