Podcast Episodes

The Business Of Fitness Podcast

A weekly podcast digging into the strategies to build an efficient, profitable, and sustainable gym or health club business.
 

Latest Episodes:

#024 Recruitment

5th July 2021 - 47 Minutes
We start season 4 off with a discussion around recruitment. Where do we find the best candidates, the staffing pipeline, employer brand, the interview process and why we always employ our staff full time. People are our product so we explain why we hire slow and fire fast!
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#023 Case Study – Ross Stewart, Improve Glasgow

28th June 2021 - 101 Minutes
We hear from long-standing IFBA member, Ross Stewart of ‘Improve Glasgow’, as he tells us about his journey in the gym business from his mum accepting a Uni place, on his behalf, while he was travelling, through to banning lunges and kettlebell swings due to lack of space in his first gym.  Ross shares the mistakes he’s made as well as the things he’s learned along the way and how he now runs a successful Modern Training Gym.
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#022 Personalising the Coaching Experience

21st June 2021 - 50 Minutes
In this episode Chris and Tom deep dive into personalising the coaching experience.  The evaluation is where this process begins and they discuss how to take the information gathered during this process and disseminate it to the team effectively - including how to understand how your clients may learn, how managing the logistics of a session is as important as the coaching, practical tips for moving from a coaching ratio of 1:1 right up to 1:6 and why communication is the key to successful personalisation.
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#021 Membership Systems

11th June 2021 - 44 Minutes
This episode concentrates on your how your booking system, CRM and CMS should all integrate together to work for you (as well as explaining what all these things are!) and help manage your customers, from attracting them in the first place, to ensuring they are still receiving a world-class experience 10 years down the line.
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#020 Management Systems and Operations

7th June 2021 - 40 Minutes
Everything that makes your gym ‘tick’ is included in operations and neglecting this area is not an option unless you want to leave yourself exposed from a health and safety perspective. The team also discuss time management and managing self before managing others.
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#019 Systemising Sales

31st May 2021 - 51 Minutes
Sales is often seen as a ‘dirty’ word so the team explain why everyone in your facility is ’in’ sales as well as breaking down the sales process, from your marketing funnels and 30 day trial, right through to sign up, looking at where you can really add value and up your conversions.
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#018 Marketing Case Study

24th May 2021 - 44 Minutes
Using W10 as a real world example, this podcast revolves around the different marketing requirements depending on market, location, business maturity and what your offering is.  
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#017 3M’s of Marketing

17th May 2021 - 44 Minutes
Marketing is often seen as a ‘murky’ world and, in this episode, the team shine a light on the fundamentals with a discussion on the ‘3 M’s - Market, Message and Media’.  Everything else is irrelevant until you know who you are going to train, how you’re going to resonate with them and where they hang out.
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#016 Client Systems

10th May 2021 - 58 Minutes
Continuing the deep dive into systems, JC, Chris and Tom discuss ‘The Customer Journey’.  This 3 stage process provides the framework for the member experience and helps recruit new members as well as improving retention and is one of the most important systems to get right.
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#015 Good Systems, Great Business

3rd May 2021 - 49 Minutes
Good systems form the backbone of a successful fitness business, with the caveats that systems are only as good as the people running them and the 3 P’s should come first. The team discuss why you need systems, when you need them and once you have them in place why you should constantly change them to adapt to your growing business.
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“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver & Jon Field
Field of Fitness, Guildford
Read John's Full Story

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