Podcast Episodes

The Business Of Fitness Podcast

A weekly podcast digging into the strategies to build an efficient, profitable, and sustainable gym or health club business.

Latest Episodes:

#012 The Art of Communication with Cathy MacDonald

12th April 2021 - 70 Minutes
Working in a people business it’s easy to take communication skills for granted. In this episode, Chris and Tom talk to Ex-Police Hostage Crisis negotiator, Cathy MacDonald about the nuances of communication and the missed opportunities that go with not learning how to listen with intent.

#011 Building your Ideal Business

6th April 2021 - 46 Minutes
Building your ideal business starts with knowing what your exit is.  Working back from this point you can create your vision, communicate it internally and externally and use that vision to inform all your decisions.

#010 The Digital Modern Training Gym

29th March 2021 - 38 Minutes
The online training landscape has shifted irrevocably and big players, such as Apple, are now heavily invested in this market. In this episode, the team discuss how to compliment your bricks and mortar business and where you should and shouldn’t focus your energy when creating your Digital MTG.

#009 The Tiered Membership Model

21st March 2021 - 38 Minutes
The key to the Modern Training gym is the ‘Tiered Membership Model.’ This episode is dedicated to explaining the nuances of this approach: and why your programming, and in particular your ‘Training Manifesto’, is central to making this approach work.

#008 The State of the Fitness Industry and the Modern Training Gym

15th March 2021 - 41 Minutes
JC, Tom and Chris discuss the current state of the rapidly changing fitness industry, delving into what the Modern Training Gym is – and what makes it stand out in a crowded, competitive market.

#007 Opening a Gym (Guest George Branford, Intent 91)

8th March 2021 - 44 Minutes
George opened his first gym last year having spent the preceding 18 months researching how to get it right, first time.  He talks to JC, Chris and Tom about this experience and why reverse engineering your business is vital if you want to succeed.

#006: What does your facility look like? (Guest Ollie Marchon, Marchon Athletic)

1st March 2021 - 50 Minutes
Ollie has been a long-time member of the IFBA and in this episode he joins the team to discuss your ‘Place’ and why location, layout, kit, and decor are irrelevant if you fall into the trap of building a gym for yourself and not your clients!

#005 Who’s going to work for you – Part 2

22nd February 2021 - 38 Minutes
Leading the people in your business starts with managing yourself (and your time) first. In this episode, JC, Tom and Chris discuss the Leadership and Delegation Framework, the Impact Doability Matrix, and the winning formula for effective team meetings – giving you, your team, and your business clarity of purpose.

#004 Who’s going to work for you?

22nd February 2021 - 38 Minutes
In a service business, your people are your product. So why does the fitness industry have an old school mentality when it comes to staffing? JC, Tom and Chris put forward the case for treating your staff like clients: and how a proactive approach to recruitment, and a thorough onboarding process, ensure you end up with a superstar team.

#003 Programming is just one piece of the jigsaw

15th February 2021 - 29 Minutes
We continue the discussion about ‘Product’, this time delving into the ‘Programming Blueprint’ and why this influences your model, gym layout, how you hire and the clients you’ll attract. Taking the training gym Product chat to the next level: JC, Tom, and Chris delve into creating the Programme Blueprint and how this influences your model, gym layout, employer brand, and staff recruitment and development pipeline.
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“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver & Jon Field
Field of Fitness, Guildford
Read John's Full Story

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