Podcast Episodes

The Business Of Fitness Podcast

A weekly podcast digging into the strategies to build an efficient, profitable, and sustainable gym or health club business.
 

Latest Episodes:

#021 Membership Systems

11th June 2021 - 44 Minutes
This episode concentrates on your how your booking system, CRM and CMS should all integrate together to work for you (as well as explaining what all these things are!) and help manage your customers, from attracting them in the first place, to ensuring they are still receiving a world-class experience 10 years down the line.
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#020 Management Systems and Operations

7th June 2021 - 40 Minutes
Everything that makes your gym ‘tick’ is included in operations and neglecting this area is not an option unless you want to leave yourself exposed from a health and safety perspective. The team also discuss time management and managing self before managing others.
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#019 Systemising Sales

31st May 2021 - 51 Minutes
Sales is often seen as a ‘dirty’ word so the team explain why everyone in your facility is ’in’ sales as well as breaking down the sales process, from your marketing funnels and 30 day trial, right through to sign up, looking at where you can really add value and up your conversions.
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#018 Marketing Case Study

24th May 2021 - 44 Minutes
Using W10 as a real world example, this podcast revolves around the different marketing requirements depending on market, location, business maturity and what your offering is.  
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#017 3M’s of Marketing

17th May 2021 - 44 Minutes
Marketing is often seen as a ‘murky’ world and, in this episode, the team shine a light on the fundamentals with a discussion on the ‘3 M’s - Market, Message and Media’.  Everything else is irrelevant until you know who you are going to train, how you’re going to resonate with them and where they hang out.
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#016 Client Systems

10th May 2021 - 58 Minutes
Continuing the deep dive into systems, JC, Chris and Tom discuss ‘The Customer Journey’.  This 3 stage process provides the framework for the member experience and helps recruit new members as well as improving retention and is one of the most important systems to get right.
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#015 Good Systems, Great Business

3rd May 2021 - 49 Minutes
Good systems form the backbone of a successful fitness business, with the caveats that systems are only as good as the people running them and the 3 P’s should come first. The team discuss why you need systems, when you need them and once you have them in place why you should constantly change them to adapt to your growing business.
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#014 Case Study – Abi Durrant – Barbelle

26th April 2021 - 56 Minutes
This episode we welcome Abi Durrant from Barbelle in Scarborough and hear how she went from being a one woman band, working out of a gym, to owning her own place before moving to bigger premises as her business grew.  Abi shares the challenges she faced, such as opening a premium gym in an area that hadn’t seen anything like it before and the team discuss why there aren’t more female gym owners in the industry.
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#013 The Coaching Journey

19th April 2021 - 58 Minutes
Tom and Chris deep  dive into the coaching journey, looking at everything from the transition from being  a 1-2-1 coach, to coaching Small Groups, right  through to how to become an excellent coach and the impact this has on the business as  a whole.
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#012 The Art of Communication with Cathy MacDonald

12th April 2021 - 70 Minutes
Working in a people business it’s easy to take communication skills for granted. In this episode, Chris and Tom talk to Ex-Police Hostage Crisis negotiator, Cathy MacDonald about the nuances of communication and the missed opportunities that go with not learning how to listen with intent.
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“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver & Jon Field
Field of Fitness, Guildford
Read John's Full Story

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