IFBA Total Immersion

See our proven processes and techniques at work first-hand.

If you run a fitness business or are thinking about opening a facility in the future, this behind-the-scenes experience offers invaluable insights for you and your team. Guided by our coaches and management team, you’ll spend an intensive day experiencing the day-to-day running of an IFBA-affiliated personal training gym.

This is a full and fast-paced event. Numbers will be capped, ensuring that the learning experience is personal and that we can address your questions in real time.


Seminar Outline:

08:30 - 09:00
Meet and greet
09:00 - 9:30
Know your business

Get to know us and the other participants in this informal session where you can chat about your business and its specific challenges as well as sharing your pre-attendance work.

09:30 - 11:00
Member journey

Get an in-depth introduction to the processes that could help drive your annual retention to over 90%. Hear how we manage every step of the member journey, including enquiry handling, short-term programme management, nutritional coaching, membership conversions and long-term retention strategies.

11:00 - 12:00

Discover our programme blueprint and overall approach for both small-group personal training and team training. Learn how to scale your programming, incorporate testing weeks, and modify your method to suit a wide range of fitness clients.

12:00 - 13:00
Systems and administration

See first-hand how an IFBA-affiliated gym runs on a day-to-day basis. Get clued up on our operational checklists, the booking systems, standards walks, health & safety checks and more. Learn about the KPI and sales reporting systems you can use to process enquiries and keep track of the critical numbers.

13:00 - 14:00
14:00 - 15:30
Sales and marketing

Hear how our straightforward and tried-and-tested marketing approach can ensure you have a constant flow of new members. Find out how your website and sales process are the tools to take people on a journey to become long-term members.

15:30 - 16:30
Team development

Get to grips with the proven processes that will help you the recruit, develop and retain a solid team of professional, committed and inspired trainers. Learn about our coaches’ journey, performance management systems, and the organisation of rotas and classes.

16:30 - 17:00
Recap and Q&A

While there will be plenty of opportunities for ad-hoc discussions throughout the day, this final session is a dedicated forum for your questions and a chance to re-visit topics in the context of your business.


Choose a location and
secure your place:

These one-day events costs £199 and take place at our IFBA regional gyms. Only 20
places are available per seminar date.

Ireland, 4th March 2019

Nikafit Studios, Unit 2, Whitethorn Centre, Kilcoole Main Street, Co. Wicklow, Ireland

  • Ireland
    4th March 2019

Glasgow, 2nd April 2019

Improve Glasgow, Unit 1, 97 Kingston St, Tradeston St, Glasgow G5 8BH

  • Glasgow
    2nd April 2019

London, 9th May 2019

W10, 202-208 Kensal Road, London, W10 5BN

  • London
    9th May 2019

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver
Field of Fitness, Guildford
Read Dan's Full Story

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