IFBA Total Immersion

See our proven processes and techniques at work first-hand.

If you run a fitness business or are thinking about opening a facility in the future, this behind-the-scenes experience offers invaluable insights for you and your team. Guided by our coaches and management team, you’ll spend an intensive day experiencing the day-to-day running of an IFBA-affiliated personal training gym.

This is a full and fast-paced event. Numbers will be capped, ensuring that the learning experience is personal and that we can address your questions in real time.


Outline of the Seminar

Day 1
Day 2

Meet & Greet

The Modern Training Gym

Learn about the revolutionary membership model sweeping the independent fitness scene. Get on board with a customer-centric, premium service offering that offers the best results for your clients and optimal profitability for you – keeping you at the cutting edge of a fast-evolving industry.

Team Development

Get to grips with the proven processes that will help you recruit, develop and retain a solid team of professional, committed and inspired trainers. Learn about our coaches’ journey, performance management systems, and the organisation of rotas and classes.



Discover our Programme Blueprint and overall approach for both Small Group Personal Training and Team Training. Learn how to scale your programming, incorporate testing weeks, and modify your method to suit a wide range of fitness clients.

Customer Journey

Get an in-depth introduction to the processes that could help drive your annual retention to over 90%. Hear how we manage every step of the customer journey, including enquiry handling, short-term programme management, nutritional coaching, membership conversions and long-term retention strategies.

Workout (optional) & Gym Tour

Experience an optimal gym layout first hand, understanding the Pod System and appreciating the importance of session flow. Get an idea of the best kit to complement the Modern Training Gym model.

Day One Review

Operations & Systems

See first-hand how an IFBA-affiliated gym runs on a day-to-day basis. Get clued up on our operational checklists, the booking systems, standards walks, health & safety checks and more. Learn how to take a process and transform it into a system that works for the business, saving you time and energy.

Marketing and Branding

Cover the foundations of our tried and tested marketing approach, working through the client pipeline from beginning to end: establishing your core values and brand, through attracting prospects, and all the way to nurturing leads towards a sale. Learn how to turn your website, social media presence, and offline marketing into a steady stream of leads for the business.

Sales and KPI Reporting

Discover a new approach to selling based on transparency and trust – and how sales doesn’t just stop when you gain a new member, but continues through optimising retention and referrals. Learn about the KPI and sales reporting systems you can use to keep track of the critical numbers and course-correct for maximal profitability.

Recap and Q&A

While there will be plenty of opportunities for ad-hoc discussions throughout the day, this final session is a dedicated forum for your questions and a chance to re-visit topics in the context of your business.

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"With my processes mapped out, I left IFBA Immersion fired up with the knowledge ready to make my business better. If you own a facility and strive to be better, then this is for you"

Tim Reid, Empowerment Training Centre

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