See first-hand how an IFBA-affiliated gym runs on a day-to-day basis. Get clued up on our operational checklists, the booking systems, standards walks, health & safety checks and more. Learn how to take a process and transform it into a system that works for the business, saving you time and energy.

Cover the foundations of our tried and tested marketing approach, working through the client pipeline from beginning to end: establishing your core values and brand, through attracting prospects, and all the way to nurturing leads towards a sale. Learn how to turn your website, social media presence, and offline marketing into a steady stream of leads for the business.

Discover a new approach to selling based on transparency and trust – and how sales doesn’t just stop when you gain a new member, but continues through optimising retention and referrals. Learn about the KPI and sales reporting systems you can use to keep track of the critical numbers and course-correct for maximal profitability.

While there will be plenty of opportunities for ad-hoc discussions throughout the day, this final session is a dedicated forum for your questions and a chance to re-visit topics in the context of your business.