Fitness Business Accelerator

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This essential, foundational course is designed as an intense and comprehensive kick-starter. We’ve partitioned the full IFBA experience into the twelve key components for developing a successful fitness business. It gives you the big picture quickly and in manageable chunks.

Typically run over twelve weeks, the Fitness Business Accelerator forms the start of every Leadership Programme journey. It can be equally beneficial as a standalone power-up course for non-members.

Outline of the Course

Block One: Getting to Know Your Business: You’ll bring your Coach Mentor up to speed on your business as it stands, and define which areas you need to improve.
Block Two: Goal Setting: You’ll clarify why you want to be in the industry and define your ideal business – its values, mission and short and long-term goals.
Block Three: Membership Model: You’ll create your optimum membership model and gym timetable and plan for the digital and online aspects of your business.
Block Four: Business Plan: You’ll plan a financial forecast for the next five years, complete your budget model and create a full and detailed business plan.
Block Five: Market Analysis: You’ll understand your strengths, weaknesses, opportunities, and threats, then evaluate the competition and see where you fit in.
Block Six: Your Client: You’ll pinpoint who your clients are and establish how to target them effectively with the optimal messaging and media.
Block Seven: Marketing: You’ll review your current brand and marketing approach and develop a process flow, marketing calendar and content schedule.
Block Eight: KPIs: You’ll learn how to define and measure Key Performance Indicators and how to plug your KPI reporting into your business plan.
Block Nine: Management Reporting: You’ll understand the value of systems and the ‘The Cycle of Action’, creating operational checklists for all aspects of your business.
Block Ten: Member Journey: You’ll design a sales process, member evaluations, a 90-day journey and retention strategies as well as learning where nutrition fits in.
Block Eleven: Leadership: You’ll discover the qualities of a successful leader, appraise yourself and develop your skills with the help of some key principles.
Block Twelve: Your Team: You’ll create recruitment and onboarding processes and a development pathway, learning how staff roles should work together efficiently.

Knowledge you’ll gain from this course:

: See what needs fixing

By reviewing and evaluating your business from top to bottom, you’ll pinpoint the areas that need development and build a plan of action.

: Think big – think small

You’ll learn how to define the big stuff: goals, strategies and business plans as well as how to master the crucial day-to-day detail.

: Words from the wise

Your Coach Mentor is an experienced fitness business owner who’ll share invaluable first-hand advice and guidance about the path to improvement.

: Qualified for success

By the end of the course, you’ll have all the skills and tools you need to plan, execute and elevate your fitness business to the next level.

Read to kickstart your fitness business?

Enrolments for the Fitness Business Accelerator course will go live in early 2021.

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver
Field of Fitness, Guildford

Read Dan's Full Story

Frequently Asked Questions

Is there a time limit to complete the course?: This course usually takes 12 weeks to complete (one block per week). But there is no time limit, as you can spend longer on each block. The course is designed to enable you to work at your own pace, to ensure that all blocks are fully completed before moving onto the next one.
How do you pass each block?: There are exercises to complete for each block. You will review these with your Coach Mentor and they will move you to the next block when you are ready.
What is a Coach Mentor and what role do they play?: We have a team of experienced Coach Mentors who support and guide members of the IFBA. You will have a dedicated Coach Mentor who will guide you through the course. You will have weekly call with them to discuss progress and they will move you on to the next block when you are ready.
How do I access materials or any additional resources?: Everything that you need is provided within the course online. There is a reading list in the materials section for each block of the course.
Will I get a certificate at the end of the course?: Yes, you will be issued a certificate when all elements of the course have been completed.
How much does the course cost?: The course price is £4999. If you have the Leadership membership tier, then this course is within your membership price.