Financial Fitness

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Fitness and finance aren’t natural companions. Most gym owners see the financial side of their operation as a headache and nothing more. But getting on top of your finances isn’t as hard as you might imagine. Even just a good grasp of the basics will unlock your confidence to take control and to build a profitable business.

This carefully constructed course is all about the deconstruction and simplification of the important parts and processes you need to know. Even if you outsource your finance, the insight and enlightenment you’ll gain will empower your decision-making as an owner.

Outline of the Course

Module One: Finance 101: You’ll debunk finance by breaking it down into its basic parts to see how a little bit of financial savvy can go a long way to tightening up your operation.
Module Two: Profit and Loss: You’ll dissect P&L into its constituent parts, giving you a solid grounding in the fundamentals.
Module Three: The Balance Sheet: You’ll go through all you need to know about your balance sheet, taking it step by step and unravelling the complexity.
Module Four: Cash Flow: You’ll work through how to develop the key assessor skills of listening and communication.
Module Five: The Three Financial Statements in Action: You’ll take everything you’ve learned in the previous three blocks and put it all into practice.
Module Six: Budgeting for Success: You’ll learn the benefits of good budgeting and what to do when your budget doesn’t match your actual figures
Module Seven: Your Financial Trajectory: You’ll bring clarity to your business journey – setting up, growing, scaling, and exiting.
Module Eight: Key Performance Indicators: You’ll discover the simple truth that if you look after your KPIs, your finances will be fine.
Module Nine: Your Accounts: You’ll overcome the common headaches, like when to do accounts, what software to use, setting up a business bank account, and whether to use an accountant.
Module Ten: The Sales Funnel: You’ll learn that generating a healthy pipeline of leads is your priority when it comes to robust finances.
Module Eleven: The Member Life Cycle: You’ll see that it costs more to get new members than it does to keep them and how high retention is good news for your bottom line.
Module Twelve: Marketing Finances: You’ll learn the golden rule that marketing spend must equate to profit and how your secret marketing weapon is word of mouth.

Knowledge you’ll gain from this course:

: Complexity untangled

You’ll be able to turn confusion into control by breaking finance down into straightforward, digestible parts.

: Knowledge is power

You’ll be empowered to make confident business decisions and plan ahead, based on your new financial understanding.

: The magic three

You’ll get a handle on the big three finance challenges that every business needs to master: P&L, balance sheet and cash flow.

: Finance for success

As well as liberating you from the stress associated with finance, your newfound skills will empower you to move forward and build a profitable business.

Ready to be money savvy?

Enrolments for the Financial Fitness course will go live in early 2021.

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver
Field of Fitness, Guildford

Read Dan's Full Story

Frequently Asked Questions

Is there a time limit to complete the course?: This course usually takes 12 weeks to complete (one block per week). But there is no time limit, as you can spend longer on each block. The course is designed to enable you to work at your own pace, to ensure that all blocks are fully completed before moving onto the next one.
How do you pass each block?: There are exercises to complete for each block. You will review these with your Coach Mentor and they will move you to the next block when you are ready.
What is a Coach Mentor and what role do they play?: We have a team of experienced Coach Mentors who support and guide members of the IFBA. You will have a dedicated Coach Mentor who will guide you through the course. You will have weekly call with them to discuss progress and they will move you on to the next block when you are ready.
How do I access materials or any additional resources?: Everything that you need is provided within the course online. There is a reading list in the materials section for each block of the course.
Will I get a certificate at the end of the course?: Yes, you will be issued a certificate when all elements of the course have been completed.
How much does the course cost?: The course price is £999 (which you can pay over 3 £333 instalments). If you have the Leadership membership tier, then this course is within your membership price.