Forget the done-for-you funnels, proven formulae, or secret tactics: the marketing strategy workshop is about giving you the know-how and the support you need to create a scaleable and repeatable marketing approach that yields results in the long term.

The facilitators

The Marketing Strategy Workshop is led by IFBA Founder and Managing Director JC Vacassin, with support from the wider IFBA and W10 teams.

JC has driven the marketing strategy behind the W10 group’s success over the last decade, and played a pivotal role in the success of hundreds of fitness businesses over the last five years.

The outcome

Get ready for plenty of lightbulb moments as JC and the team challenge you to perform an in-depth evaluation on your marketing status quo: then use this insight to develop an adaptable, resilient, and high-performing marketing ecosystem.

The objective: make you a serious competitor in the competitive and fast-changing industry, in 2022 and beyond.

The workshop is delivered in a mixed presentation and implementation format that gives you the capability you need to become a master of marketing for your own business.  No more a slave to facebook gurus and salesy tactics – this is all about building responsively, agility, and solid judgement into your marketing approach.

The format

We’ll introduce a powerful marketing concept, then give you the support you need to integrate it into your own strategy, and plan out the steps you need to make it a reality.

Each participant will receive a high-quality printed Marketing Manual, with key content takeaways and workbook sections to complete over the course of the day. The day will be limited to 15 people to ensure that every business gets maximum added value.

The takeaway

This is a hard-hitting workshop for operators and senior staff with the basics in place, looking to create a systematic and high converting marketing approach that yields immediate results.