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Tap into the latest thinking, key market insights, articles, surveys, and interviews from the team at the IFBA.
 
Marketing Your Gym During the Coronavirus Crisis

Marketing Your Gym During the Coronavirus Crisis

A steady stream of new leads engaging with the business may not be your primary priority right now (our Coronavirus Crisis survival blog can help here). But once the dust settles and you’ve done the necessary work to secure as many of your existing membership base as you can, you’ll need to consider both your…

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Seven Steps to Success During the Coronavirus Pandemic

We take a step back and reflect on some key steps in managing the Coronavirus situation in the weeks to come. 1. Stop. Breathe. Think. There’s no denying that this time is going to be a real challenge for independent gym owners, PTs, and pretty much anyone in the fitness business (and beyond). There will…

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