Tap into the latest thinking, key market insights, articles, surveys, and interviews from the team at the IFBA.

Creating Your Re-Opening Strategy

The fitness industry has been turned on its head; there’s no promise of economic security in the months and years to come. So how do we make the best of this situation as our clients return to the fold? Where do we focus our attention now – and in the weeks to come? Here are…

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7 Ways to Bounce Back Stronger

Gyms have been closed for months now: although the end is in sight, our doors aren’t open yet. Amidst the difficulties of having our worlds turned upside down over the course of a single week, many of us were given the temporary reprieve of a bounce-back loan to cover the costs of lockdown. Others were…

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What’s Your Digital Direction?

Recent events have forced fitness businesses online, simultaneously levelling the playing field and reinventing the rules in a way that none of us could have expected. For many of us, this has given us a short sharp shock as we’ve found out the hard way that our businesses aren’t nearly as resilient or adaptable as…

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Coronavirus: What’s Next?

Despite the massive upheaval that the Coronavirus has brought to our businesses (and the global economy), the model at the heart of the Modern Training Gym hasn’t really changed: we’re still aiming for pristine gyms, well turned-out staff, and an innovative product. What HAS changed though, is that the public are going to be highly…

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What’s Your Covid-19 Exit Strategy?

“There is no escaping the fact that we are operating in extraordinary times. Our physical health clubs, gyms and studios are closed and we’re trying to keep our membership engaged, fit and healthy via online and digital training. “There is no magic pill (at the moment) which will end this global pandemic. We are in…

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How to Lead Your Fitness Business Through Change

Being a good leader may look easy from the outside, but once you’re in that position you realise that it’s a complex interplay of yourself, others, and the wider business. Add the turbulence of a change process and the challenge of good leadership goes up a notch. Here are some fundamental traits that characterise good…

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