Tap into the latest thinking, key market insights, articles, surveys, and interviews from the team at the IFBA.

#016 Client Systems

Continuing the deep dive into systems, JC, Chris and Tom discuss ‘The Customer Journey’.  This 3 stage process provides the framework for the member experience and helps recruit new members as well as improving retention and is one of the most important systems to get right.

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#012 The Art of Communication with Cathy MacDonald

Working in a people business it’s easy to take communication skills for granted. In this episode, Chris and Tom talk to Ex-Police Hostage Crisis negotiator, Cathy MacDonald about the nuances of communication and the missed opportunities that go with not learning how to listen with intent.

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#010 The Digital Modern Training Gym

The online training landscape has shifted irrevocably and big players, such as Apple, are now heavily invested in this market. In this episode, the team discuss how to compliment your bricks and mortar business and where you should and shouldn’t focus your energy when creating your Digital MTG.

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#009 The Tiered Membership Model

The key to the Modern Training gym is the ‘Tiered Membership Model.’ This episode is dedicated to explaining the nuances of this approach: and why your programming, and in particular your ‘Training Manifesto’, is central to making this approach work.

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#005 Who’s going to work for you – Part 2

Leading the people in your business starts with managing yourself (and your time) first. In this episode, JC, Tom and Chris discuss the Leadership and Delegation Framework, the Impact Doability Matrix, and the winning formula for effective team meetings – giving you, your team, and your business clarity of purpose.

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#004 Who’s going to work for you?

In a service business, your people are your product. So why does the fitness industry have an old school mentality when it comes to staffing? JC, Tom and Chris put forward the case for treating your staff like clients: and how a proactive approach to recruitment, and a thorough onboarding process, ensure you end up…

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#003 Programming is just one piece of the jigsaw

We continue the discussion about ‘Product’, this time delving into the ‘Programming Blueprint’ and why this influences your model, gym layout, how you hire and the clients you’ll attract. Taking the training gym Product chat to the next level: JC, Tom, and Chris delve into creating the Programme Blueprint and how this influences your model,…

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