Tap into the latest thinking, key market insights, articles, surveys, and interviews from the team at the IFBA.

#027 Leadership: Leading Self [Part 1 ]

Dan Vacassin is a Business Psychologist and Executive Coach. In this episode, he takes us through the first of the three pillars of effective leadership: leading the self.   Ultimately, this comes by developing an awareness and understanding of our abilities and skills – as well as the roles we play, both formal and informal. Dan…

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#026 Internship Programme

Chris and Tom talk through what an internship programme looks like; discuss why, when and how you might decide to run one; and explain why it’s NOT a means of providing you with cheap labour!

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#025 Onboarding and Staff Training

In the Modern Training Gym, your staff are your product, making them incredibly valuable – just like your clients. This means running them through a thorough onboarding experience when they join the business. This not only lays the foundations for long-term staff retention; it also builds buy-in to your company’s core values, making them an…

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#024 Recruitment

We start season 4 off with a discussion around recruitment. Where do we find the best candidates, the staffing pipeline, employer brand, the interview process and why we always employ our staff full time. People are our product so we explain why we hire slow and fire fast!

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#023 Case Study – Ross Stewart, Improve Glasgow

We hear from long-standing IFBA member, Ross Stewart of ‘Improve Glasgow’, as he tells us about his journey in the gym business from his mum accepting a Uni place, on his behalf, while he was travelling, through to banning lunges and kettlebell swings due to lack of space in his first gym.  Ross shares the…

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#021 Membership Systems

This episode concentrates on your how your booking system, CRM and CMS should all integrate together to work for you (as well as explaining what all these things are!) and help manage your customers, from attracting them in the first place, to ensuring they are still receiving a world-class experience 10 years down the line.

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#020 Management Systems and Operations

Everything that makes your gym ‘tick’ is included in operations and neglecting this area is not an option unless you want to leave yourself exposed from a health and safety perspective. The team also discuss time management and managing self before managing others.

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#016 Client Systems

Continuing the deep dive into systems, JC, Chris and Tom discuss ‘The Customer Journey’.  This 3 stage process provides the framework for the member experience and helps recruit new members as well as improving retention and is one of the most important systems to get right.

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#012 The Art of Communication with Cathy MacDonald

Working in a people business it’s easy to take communication skills for granted. In this episode, Chris and Tom talk to Ex-Police Hostage Crisis negotiator, Cathy MacDonald about the nuances of communication and the missed opportunities that go with not learning how to listen with intent.

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#010 The Digital Modern Training Gym

The online training landscape has shifted irrevocably and big players, such as Apple, are now heavily invested in this market. In this episode, the team discuss how to compliment your bricks and mortar business and where you should and shouldn’t focus your energy when creating your Digital MTG.

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