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The Business Blueprint shares our proven operations template based on our high-performing model.

Everything you need to kick start your fitness business.
 

The Business Blueprint lays out the systems and processes you need to put in place to transform your business from simply surviving to truly thriving – or how to open a gym from scratch.

Our Blueprint defines the foundations for success, giving you the tools and inspiration you need to get to grips with the essential principles and processes in each key area.

 

The Business Blueprint covers:

Team development

Remember, you’re running a service business. You may be a great leader, have a sound business plan and amazing premises, but if the people you choose to run the show with you aren’t up to scratch, your customers won’t get the experience they expected. We help you take your staff to the next level.

Systems & Operations

Inadequate or nonexistent systems are one of the chief reasons businesses struggle to stay afloat. Health & Safety, KPI reporting and stock management are tedious and time-consuming. They’re also 100% necessary. We debunk the nuts and bolts of running a gym efficiently.

Finance

Proper financial management should never be an afterthought. Establishing and maintaining good practices, including informed, proactive accounting and joined up thinking around financial reporting is crucial. We show you that setting up these processes is straightforward, logical and entirely doable.

Marketing

Many people think marketing is just about getting new members to sign up. We expose the truth that marketing is happening in every facet of the client experience, whether you know it or not. It should also be inspired by your brand and delivered consistently. Ultimately, it’s all about building relationships.

Sales

For many gym owners, ‘sales’ is a dirty word. But, at the root of any fitness business is a genuine desire to improve people’s lives. Instead, then, we need to think of sales as offering people an honest service at a fair price. We explore how to communicate the value of that service to your customers.

Programming

Remember, you’re running a service business. You may be a great leader, have a sound business plan and amazing premises, but if the people you choose to run the show with you aren’t up to scratch, your customers won’t get the experience they expected. We help you take your staff to the next level.

Opening a gym

For many gym owners, ‘sales’ is a dirty word. But, at the root of any fitness business is a genuine desire to improve people’s lives. Instead, then, we need to think of sales as offering people an honest service at a fair price. We explore how to communicate the value of that service to your customers.

Resources

Continually growing your skills, experience and scope is the best way to keep your business moving with the times. Featuring seminars and webinars from some of the biggest names in the industry, we help you stay up to date with some of the recent advances in gym ownership wisdom.

Ready to get started?

Membership to the IFBA Business Blueprint costs £189 per month.

The programme provides all the teaching, tools, resources and inspiration you need to put your business into overdrive. It is designed to help owners radically improve the efficiency of their business.

Join now

“If you aren’t a member of the IFBA, you’re missing out on a considerable opportunity to develop your business.”

John Clark
Fit3Sixty, Worcester
Read John's Full Story
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Blueprint for free
Get instant limited access to our proven operational systems to re-engineer and optimise the structural foundations of your business.