The Overlooked Power of Member Referrals

We often focus most of our energy on external marketing: but if you’re doing a good job for your current members, referrals are one of the easiest and most profitable ways to get new clients.


It’s all too easy to sink a chunk of cash into your marketing efforts, then be left wondering whether the ROI was really worth it. 

This guest post that we wrote for BLK BOX explains why member referrals may be one of the most powerful lead sources open to us: and how to leverage this opportunity.

We take you through the importance of internal marketing (not just external) – the practice of having your people, product and place on point. And we give you some actionable tips on the actual design of your referrals strategy. When it comes to successful marketing, looking inwards may be more productive than you thought.

Read the full article here.


Looking for a tried-and-tested framework for driving both retention and referrals in your fitness business? 

The IFBA Insights Community gives you access to the extensive resources of the Business Blueprint, as well as exclusive weekly Q&As, industry updates, a closed Facebook group, discounted courses and seminars, and more. 

Get 50% off your first month with the coupon ‘INSIGHTS’: check it out here.

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