It’s all too easy to sink a chunk of cash into your marketing efforts, then be left wondering whether the ROI was really worth it.
This guest post that we wrote for BLK BOX explains why member referrals may be one of the most powerful lead sources open to us: and how to leverage this opportunity.
We take you through the importance of internal marketing (not just external) – the practice of having your people, product and place on point. And we give you some actionable tips on the actual design of your referrals strategy. When it comes to successful marketing, looking inwards may be more productive than you thought.
Looking for a tried-and-tested framework for driving both retention and referrals in your fitness business?
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