What do marketing and sales in the fitness industry mean to you? Expensive GoogleAds campaigns? Facebook advertising? Local outreach? What if we were to tell you that one of the most effective marketing strategies, based on ROI, was simply getting your existing members to refer their friends and family to the gym? We often focus…
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The year 2020 is littered with the failure of too many gyms now gone…and the sad thing is many of those closures could have been avoided, and many of those businesses saved, if the owners had clung to a few basic concepts. Gyms are emotional businesses. We get close to our clients, live the lifestyle…
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The WELLTODO 2021 Consumer Wellness Trends Report highlights eight key trends in the industry that ambitious operators will need to stay abreast of: we’re taking these trends one by one to give you the insight – and practical action points – you need to emerge as a frontrunner as the dust settles over the next…
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The last ten years have seen the fitness industry change more rapidly and more dramatically than in any other period of history. This seismic shift goes hand in hand with a wider evolution of public attitude towards and health and wellbeing. And this evolution is far from over: the wellness sector is hurtling headfirst into…
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Everything’s in flux, and gyms are looking hard at their books to get the most bang for their buck. ROI is the name of the game in this changing business climate. But in our quest to run lean and make our money work for us, some gyms are putting all the emphasis on short-term return.…
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As you’re reading this, the rules of the fitness game are changing. The landscape is evolving. Customer behaviour is shifting. The playing ground has been levelled. This means that at this unique moment in time, there is a once-in-a-lifetime opportunity for a group of ambitious business owners to emerge as front runners in the charge…
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Recent events have led us to turn our sights inwards. Keeping our facilities afloat and providing for our loved ones has been an overwhelming focus over the last months. But while we’ve been thinking about how to lead our businesses through change and what sort of digital element to add to our service, a second…
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The client is more discerning than ever before: and the Modern Training Gym and its Small Group Personal Training model are hitting the nail on the head as a premium service with lower client density and a focus on quality. But this purple patch that may see us enjoying a flush of new leads and…
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Just a few months ago, lockdown hit and gym doors closed, throwing the fitness industry into the biggest crisis since its inception. Personal trainers and gym owners alike were forced to have a hard look at our numbers – or risk going under. This new perspective is one of the biggest positives to come out…
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In the last six months, the British economy has experienced its biggest contraction since 1979. And there’s one thing that all the experts can agree on: we don’t know what the future is going to look like. Although a nationwide reprisal of complete lockdown is unlikely, spot lockdowns are already happening, and businesses have only…
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