Tap into the latest thinking, key market insights, articles, surveys, and interviews from the team at the IFBA.

The Overlooked Power of Member Referrals

What do marketing and sales in the fitness industry mean to you? Expensive GoogleAds campaigns? Facebook advertising? Local outreach? What if we were to tell you that one of the most effective marketing strategies, based on ROI, was simply getting your existing members to refer their friends and family to the gym? We often focus…

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Brand, Inclusivity, and Community in 2021

The WELLTODO 2021 Consumer Wellness Trends Report highlights eight key trends in the industry that ambitious operators will need to stay abreast of: we’re taking these trends one by one to give you the insight – and practical action points – you need to emerge as a frontrunner as the dust settles over the next…

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The New Digital Experience

The last ten years have seen the fitness industry change more rapidly and more dramatically than in any other period of history. This seismic shift goes hand in hand with a wider evolution of public attitude towards and health and wellbeing. And this evolution is far from over: the wellness sector is hurtling headfirst into…

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Want Great ROI? Invest in Your People

Everything’s in flux, and gyms are looking hard at their books to get the most bang for their buck. ROI is the name of the game in this changing business climate. But in our quest to run lean and make our money work for us, some gyms are putting all the emphasis on short-term return.…

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The Time is Now: The Modern Training Gym

As you’re reading this, the rules of the fitness game are changing. The landscape is evolving. Customer behaviour is shifting. The playing ground has been levelled. This means that at this unique moment in time, there is a once-in-a-lifetime opportunity for a group of ambitious business owners to emerge as front runners in the charge…

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The Poverty Pandemic: Are You Ready to Give Back?

Recent events have led us to turn our sights inwards. Keeping our facilities afloat and providing for our loved ones has been an overwhelming focus over the last months. But while we’ve been thinking about how to lead our businesses through change and what sort of digital element to add to our service, a second…

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Get Lean: Trimming the Fat vs Cutting the Flesh

Just a few months ago, lockdown hit and gym doors closed, throwing the fitness industry into the biggest crisis since its inception. Personal trainers and gym owners alike were forced to have a hard look at our numbers – or risk going under. This new perspective is one of the biggest positives to come out…

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Adaptability: The Key to Success

In the last six months, the British economy has experienced its biggest contraction since 1979. And there’s one thing that all the experts can agree on: we don’t know what the future is going to look like. Although a nationwide reprisal of complete lockdown is unlikely, spot lockdowns are already happening, and businesses have only…

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