Tap into the latest thinking, key market insights, articles, surveys, and interviews from the team at the IFBA.

#005 Who’s going to work for you – Part 2

Leading the people in your business starts with managing yourself (and your time) first. In this episode, JC, Tom and Chris discuss the Leadership and Delegation Framework, the Impact Doability Matrix, and the winning formula for effective team meetings – giving you, your team, and your business clarity of purpose.

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#004 Who’s going to work for you?

In a service business, your people are your product. So why does the fitness industry have an old school mentality when it comes to staffing? JC, Tom and Chris put forward the case for treating your staff like clients: and how a proactive approach to recruitment, and a thorough onboarding process, ensure you end up…

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#003 Programming is just one piece of the jigsaw

We continue the discussion about ‘Product’, this time delving into the ‘Programming Blueprint’ and why this influences your model, gym layout, how you hire and the clients you’ll attract. Taking the training gym Product chat to the next level: JC, Tom, and Chris delve into creating the Programme Blueprint and how this influences your model,…

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#002 What’s your Product?

In this episode we discuss your product and why having a training manifesto sets the tone for your ‘client journey’ and how we implement personal training in a small group training environment. IFBA Head of Education Tom Hamilton talks Product: the importance of a coherent programming approach, how the Training Manifesto creates a North Star…

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#001 Why does The IFBA exist?

A discussion with founder ‘JC’ on the origins of the group and how his frustrations with the industry led to the formation of the IFBA and how he plans to positively impact the global fitness market by ‘Setting the Standard’. IFBA Founder JC Vacassin kicks us off with the story of how his frustrations with…

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Brand, Inclusivity, and Community in 2021

The WELLTODO 2021 Consumer Wellness Trends Report highlights eight key trends in the industry that ambitious operators will need to stay abreast of: we’re taking these trends one by one to give you the insight – and practical action points – you need to emerge as a frontrunner as the dust settles over the next…

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The New Digital Experience

The last ten years have seen the fitness industry change more rapidly and more dramatically than in any other period of history. This seismic shift goes hand in hand with a wider evolution of public attitude towards and health and wellbeing. And this evolution is far from over: the wellness sector is hurtling headfirst into…

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