The IFBA is a business consultancy service focused on the fitness industry.

We offer a group membership programme and bespoke consulting for fitness businesses of all kinds and sizes.

What we do


We listen and learn

Getting under the skin of a business and discovering its problems and weak points is the first step.

We connect

We’re linked up to the industry’s leaders and pioneers who are keen to share golden insights.

We measure

Accountability is key to success. We monitor progress throughout to help businesses stay on track.

We provide

Access to our proven operational systems will supercharge your business performance.

We teach

We impart our expert knowledge and experience through our industry leading courses and in-person seminar days.

We support

We offer unlimited one-to-one access to the team for ad-hoc questions and advice.

How we do it

Aimed at ambitious fitness business owners, this comprehensive membership package is designed to hone leadership abilities and help define a plan of action to get results. The Programme includes practical and motivational masterminding days, unlimited one-to-one support, access to our invaluable Business Blueprint, central KPI reporting and procurement advantages.
Learn more
Available separately or as an integral element of our Leadership and Mastermind Programmes, we offer access to our proven operational systems that can help supercharge performance. The Blueprint comes in several parts, covering all aspects of the business, from programming to staffing, and each is available in a downloadable format.
Learn more
Separate to IFBA membership, we offer a tailored consultancy service, typically aimed at larger fitness operators. These contracts are created around the unique needs of each client.
Learn more

Who we are

An unrivalled team of industry leaders, The IFBA is led by our founder Jean-Claude Vaccasin, who runs one of the UK’s most respected and financially efficient gym businesses, W10. Supporting JC is a team of Coach Mentors who are all leading industry experts, each owning and running successful progressive gym businesses across the country. It’s our vast combined knowledge and experience makes the IFBA an unparalleled educational and inspirational resource for owners and operators who want to rank alongside the best.


Starting out as a personal trainer, my career in the fitness industry spans more than ten years. In 2009, I founded W10 in West London where we’ve developed a philosophy and culture focused on simplicity and results.

As a fitness business, W10 ranks as one of the country’s most successful. We have a 2% annual attrition rate, and our average lifetime value of a client is three years plus.

In my capacity as a consultant, I’ve advised trainers, gym owners, sports brands, corporate businesses and film companies.

Consolidating this experience, I now run the International Fitness Business Alliance (IFBA) and the Professional Fitness Coaching Academy (PFCA).

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver
Field of Fitness, Guildford
Read Dan's Full Story

We're called an 'Alliance' for a good reason: we'll be your ally.

Try the Business
Blueprint for free
Get 14 days instant access to our proven operational systems to re-engineer and optimise the structural foundations of your business.
Copy link
Powered by Social Snap