W10 Total Immersion

Experience the day-to-day running of the UK’s most successful small-group personal training gym.

If you run a fitness business or are thinking about opening a facility in the future, this behind-the-scenes experience offers invaluable insights for you and your team. Guided by our coaches and management team, you’ll spend two days in the W10 gym and see our proven processes and techniques at work first-hand.

This is a full and fast-paced event. Numbers will be capped at eight, ensuring that the learning experience is personal and that we can address your questions in real time.


Seminar Outline:

Day 1
Day 2
09:30 - 10:00
Know your business

We start by letting people get to know each other and talking about their businesses.

10:00 - 11:30
Member journey

We take an in-depth look at our step-by-step process that helps drive annual retention to over 90%. We’ll look at enquiry handling, short-term programme management, nutritional coaching, membership conversions and long-term retention strategies.

12:00 - 13:00
Small Group Personal Training: Practical

You’ll be coached through a typical small group session by one of the W10 coaches. This is the best way to understand how the sessions flow, how they can be modified to suit personal requirements and how we use our Pod System to deliver exceptional results.

13:00 - 14:00
Lunch (provided)
14:00 - 15:00
Small Group Personal Training: Theory

You’ll learn how we design our personal training programmes and ensure that everything we do across the gym is complementary. You’ll understand our programme rationale as well as learning how we do our evaluations and modify the training for different people. We’ll also show you how we drive continuity with our staff training and development manual.

15:00 - 16:30
Accountability and Retention

Accountability and member feedback are priorities at W10, and they play a huge part in our retention success. You’ll learn how we manage our member admin, schedule our events, and use automation to ensure we provide an unparalleled service.

16:30 - 17:30
Recap and Q&A

We will no doubt go off-piste throughout the day, but we’ll finish with a parking lot session where we can re-visit and flesh out any questions that have come up through the day. This will be an opportunity to focus on individual businesses and their specific challenges.

Dinner and drinks
Review and questions from Day 1
09:30 - 10:00

Learn how we attract and retain the best coaching staff in the business. We’ll take you through our processes for the recruitment, development and retention of staff. You’ll learn about our coaches’ journey, our performance management system, and how we organise our rota and classes.

10:30 - 11:30
Systems and administration

See first-hand how W10 runs on a day-to-day basis. We’ll go through operational checklists, our booking system, standards walks, health & safety checks and more. You’ll also learn about the KPI and sales reporting systems we use for processing enquiries and keeping track of the key numbers.

12:00 - 13:00
Group Training: Practical

We’ll show you how we integrate our signature C3 classes, barbell club, female specific classes, boxing and yoga sessions into our gym class timetable. We’ll also explain the cross-disciplinary programming that ensures our sessions complement each other.

13:00 - 14:00
Lunch (provided)
14:00 - 15:00
Group Training: Theory

You’ll experience one of our complementary C3 classes. It’ll give you an invaluable insight into how we personalise our group training and programme the sessions to complement our personal training programme.

15:00 - 16:30
Sales & Marketing

You’ll learn how we use our very simple, tried-and-tested marketing schedule to ensure that we have a constant flow of new members. We’ll review our website structure, our sales process and how we take people on a journey to become a W10 member.

16:30 - 17:30
Recap and Q&A

We’ll finish up with an opportunity for questions as well as re-visiting key points that came up throughout the day. There will also be a chance to focus on individual businesses and specific challenges.

Select date to see events.

Choose a date
and secure your place:

This 2 day event costs £499 (or 2 instalments of £275) and takes place at W10’s Gym.
Only 8 places are available per seminar date.
  • 23-24

  • 29-30

  • 15-16

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Mike Keith
Field of Fitness, Guildford
Read Mike's Full Story

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