Podcast Episodes / 41

The Business Of Fitness Podcast

A weekly podcast digging into the strategies to build an efficient, profitable, and sustainable gym or health club business.

#041 Retention: The Best Sale There Is

15th November 2021 - 43 Minutes
It's far more expensive (and time-consuming) to gain a new member than it is to retain an existing one.

To take advantage of this, we need to see sales as an ongoing process that continues throughout the entire customer lifecycle (not just before membership sign up).

This pod is focused on the strategies and tactics you need to keep your members happy and engaged, with the net result of a much healthier bottom line.



Links and show notes:

IFBA Insights: Learn More
Foundations in Coaching Practice: Learn More
Advanced Coaching: Learn More

More Episodes:

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver & Jon Field
Field of Fitness, Guildford
Read John's Full Story

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