Podcast Episodes / 39

The Business Of Fitness Podcast

A weekly podcast digging into the strategies to build an efficient, profitable, and sustainable gym or health club business.

#039 Sales Introduction

1st November 2021
The truth is, we’re all in sales: and regardless of whether we got into this line of work to turn a profit or help others (or both), we need to get comfortable with it. At its heart, sales is just communicating the value of what you're offering in a way that people can understand: and creating the conditions for them to buy. If your product is sound, it's as simple as that. And if you say you don't like sales, you're undermining the purpose of your entire offering – to help others with their health and fitness, and make a living doing it.



Links and show notes:

IFBA Marketing & Sales Incubator: Learn More
Coaching in Practice Workshop: Learn More
InsIde W10: Learn More

More Episodes:

“We thought long and hard, trying to justify the expense...DON’T! Just invest and join.”

Dan Oliver & Jon Field
Field of Fitness, Guildford
Read John's Full Story

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