Podcast Episodes / #002

The Business Of Fitness Podcast

A weekly podcast digging into the strategies to build an efficient, profitable, and sustainable gym or health club business.

#002 What’s your Product?

15th February 2021 - 25 Minutes
In this episode we discuss your product and why having a training manifesto sets the tone for your ‘client journey’ and how we implement personal training in a small group training environment. IFBA Head of Education Tom Hamilton talks Product: the importance of a coherent programming approach, how the Training Manifesto creates a North Star for the member journey, and the nuts and bolts of delivering successful Small Group Personal Training.



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